AFLW partnership

We were pleased to partner with AFWL in 2019 to support the NAB AFL Women's Competition. We believe in a level playing field and we proudly supported AFLW as a movement beyond sport, a ground breaking movement for gender equality and the community activism that is part of the wider AFL experience.

Together we are developing a series of content that looks at how the AFL brings people together, from the fans and supporters to educators, activists and community leaders.

This includes a series of panel discussions, 'Fighting for Fair', that feature prominent women including AFLW players, commentators and experts discussing key topics such as equal pay, workplace harassment and the #metoo movement. We are also sponsoring several community football teams and featuring their stories in mini documentaries.